Work · Social media video
Home-goods e-commerce
We ran a two-video content test for a home-goods e-commerce brand. The two videos passed 250,000 views.
The challenge
How to make a hygiene product go viral in a big way while also adding value to the brand. A delicate subject that is easy to get wrong: either it doesn’t get noticed, or it gets noticed at the brand’s expense.
What we did
We set up a two-video test: a script with a clear hook in the first seconds, a presenter on camera, close-ups of the product in use and subtitles designed to work without sound. We filmed in a real home so the product felt familiar.
Results
- The two test videos passed 250,000 views.
Contact
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